Statistics: Opinion Polling, Surveys, and Sampling Theory

Education facts

Code: STAG36

<p>Want to understand how to make smart selections in surveys? In this course, you’ll learn how to choose a random sample and how to draw conclusions about an entire group based on it. You’ll also compare different methods and see which ones work best in different situations.</p><h2>About the Course</h2> <p>You’ll learn the basics of sampling methodology - that is, how to select samples in surveys. This is a key part of statistics, used to draw conclusions about large groups without having to study every individual. It saves time, money, and resources. These methods are used in everything from official statistics and research to marketing and medicine. This couse has a particular focus on opinon polling and market research. The course gives you the tools to plan, carry out, and analyse sample surveys - skills that are valuable in many careers.</p> <h2>Course Content</h2> <p>The course covers:</p> <ul> <li>Simple random, stratified, and systematic sampling</li> <li>Cluster and multistage sampling</li> <li>Ratio and regression estimation</li> <li>Sampling from rare populations</li> <li>Practical aspects of surveys, such as non-response and how to mitigate it</li> </ul> <h2>Teaching</h2> <p>Teaching includes lectures, calculation exercises, and computer-based sessions. You’ll gain both theoretical understanding and practical experience. The focus is on helping you calculate and interpret results from different sampling methods, as well as understanding the theory behind them.</p> <h2>Career and Future Opportunities</h2> <p>After completing the course, you’ll have strong skills in conducting sample surveys. This is a sought-after competence in areas such as national statistics agencies, market research companies, and research projects. The course also provides a solid foundation for further studies in statistics.</p> <ul> </ul>

Entry requirements

General entry requirements and STAA40 Statistics: Basic Course or STAA41 Statistics: Basic Course 1 or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Statistics: Opinion Polling, Surveys, and Sampling Theory

  Lund University

  Lund

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %