Business Administration BA (C), Marketing Research and Consumer Behavior

Education facts

Code: FÖ140G

The course provides knowledge and skills in conducting market research aimed at enhancing awareness of consumer attitudes and purchasing behavior. Students will develop their ability to plan, implement, and present market research based on both qualitative and quantitative research methods, with the objective of supporting strategic decision-making.

Entry requirements

At least 60 ECTS credits in Business Administration at the undergraduate level (A/B), including a minimum of 30 ECTS credits at level A and 30 ECTS credits at level B. This must include the course Business Administration GR (A) Marketing, 7.5 ECTS credits, or an equivalent qualification.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration BA (C), Marketing Research and Consumer Behavior

  Mid Sweden University

  Sundsvall

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %