This offering is not in the current catalogue. The information is retained from an earlier publication. Check the provider's current offering.
Mid Sweden University
Business Administration BA (C), Marketing Research and Consumer Behavior
The course provides knowledge and skills in conducting market research aimed at enhancing awareness of consumer attitudes and purchasing behavior. Students will develop their ability to plan, implement, and present market research based on both qualitative and quantitative research methods, with the objective of sup…
- Higher education
- Information unavailable
- 29 March 2027
- Sundsvall
- Information unavailable
- 50 %
Overview
The course provides knowledge and skills in conducting market research aimed at enhancing awareness of consumer attitudes and purchasing behavior. Students will develop their ability to plan, implement, and present market research based on both qualitative and quantitative research methods, with the objective of supporting strategic decision-making.
Admission scores
Entry requirements
At least 60 ECTS credits in Business Administration at the undergraduate level (A/B), including a minimum of 30 ECTS credits at level A and 30 ECTS credits at level B. This must include the course Business Administration GR (A) Marketing, 7.5 ECTS credits, or an equivalent qualification.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2027-03-29
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.miu.fö140g.l7090.20271
- Last checked
- 2026-09-23T10:38:51.696898+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
Students
Geographical background
Previous upper-secondary schools and programmes
Completion and outcomes
About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.miu.fö140g.l7090.20271
- Offering identity in the source
- e.uoh.miu.fö140g.l7090.20271
- Education-form source code
- HS
- Education code in the source
- FÖ140G
- Change time according to the source
- 2026-06-24T08:17:45
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.