Introduction to AI Applications in Marketing Strategy G1N

Education facts

Code: FÖ168G

<p>This course explores how Artificial Intelligence (AI) is reshaping the practice of digital marketing. Without focusing on technical or programming skills, students will learn how AI technologies are being integrated into marketing strategies and how they affect customer engagement, campaign optimization, and personalization. </p><p>The course provides foundational knowledge at the intersection of marketing, digital marketing, and AI-enhanced marketing practice. Students will critically assess how AI tools influence the field, explore use cases, and reflect on the ethical implications of AI in marketing. </p><p>Topics include: </p><p><ul><li>Overview of AI technologies in a marketing context (e.g., machine learning, NLP, automation – conceptually, not technically),</li><li>AI-driven customer insights, segmentation, and personalization,</li><li>Use of AI in content marketing, advertising, and customer engagement,</li><li>Strategic applications of AI in digital marketing workflows,</li><li>Ethical, legal, and privacy considerations in AI-driven marketing.</li></ul></p><p> </p><p> </p><p> </p>

Entry requirements

General entry requirements for university studies.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Introduction to AI Applications in Marketing Strategy G1N

  University of Skövde

  Flexibel

  Start date: 8 June 2026

  End date: 23 August 2026

  Pace of study: 50 %