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University of Skövde
Introduction to AI Applications in Marketing Strategy G1N
<p>This course explores how Artificial Intelligence (AI) is reshaping the practice of digital marketing. Without focusing on technical or programming skills, students will learn how AI technologies are being integrated into marketing strategies and how they affect customer engagement, campaign optimization, and pers…
- Higher education
- Information unavailable
- 8 June 2026
- Flexibel
- Information unavailable
- 50 %
Overview
<p>This course explores how Artificial Intelligence (AI) is reshaping the practice of digital marketing. Without focusing on technical or programming skills, students will learn how AI technologies are being integrated into marketing strategies and how they affect customer engagement, campaign optimization, and personalization. </p><p>The course provides foundational knowledge at the intersection of marketing, digital marketing, and AI-enhanced marketing practice. Students will critically assess how AI tools influence the field, explore use cases, and reflect on the ethical implications of AI in marketing. </p><p>Topics include: </p><p><ul><li>Overview of AI technologies in a marketing context (e.g., machine learning, NLP, automation – conceptually, not technically),</li><li>AI-driven customer insights, segmentation, and personalization,</li><li>Use of AI in content marketing, advertising, and customer engagement,</li><li>Strategic applications of AI in digital marketing workflows,</li><li>Ethical, legal, and privacy considerations in AI-driven marketing.</li></ul></p><p> </p><p> </p><p> </p>
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The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-06-08
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.hs.fö168g.51205.20261
- Last checked
- 2026-09-23T10:37:43.911976+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
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About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.hs.fö168g.51205.20261
- Offering identity in the source
- e.uoh.hs.fö168g.51205.20261
- Education-form source code
- HS
- Education code in the source
- FÖ168G
- Change time according to the source
- 2026-04-22T10:13:53
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.