Strategic Marketing A1F

Education facts

Code: FÖ727A

<p>This course aims at developing students’ theoretical and practical knowledge of business development from a strategic marketing perspective. The aim of the course is achieved via student group assignment, seminar presentation, and a final individual reflection essay.&nbsp;</p><p>The group assignment is a market simulation. Each student group develops its own business in a simulated market, competing with other student groups. In this manner, students get practical skills in business development, focusing on strategic marketing, new product development, marketing management, planning and forecasting, demand and cost management, investments, competition, and budgeting.&nbsp;</p><p>After they finish the group assignment, seminars take place where the student groups present their reflections and analyses of their simulation companies’ results. In the final individual reflection essay, each student is expected to analyze his or her simulation experience with the help of the concepts and frameworks from the course literature.</p>

Entry requirements

The course has the following entry requirements: attended FÖ724A Business Development A1N or attended FÖ726A Marketing Fundamentals A1N (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic Marketing A1F

  University of Skövde

  Skövde

  Start date: 2 November 2026

  End date: 17 January 2027

  Pace of study: 50 %