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University of Skövde
Strategic Marketing A1F
<p>This course aims at developing students’ theoretical and practical knowledge of business development from a strategic marketing perspective. The aim of the course is achieved via student group assignment, seminar presentation, and a final individual reflection essay. </p><p>The group assignment is a market s…
- Higher education
- Information unavailable
- 2 November 2026
- Skövde
- Information unavailable
- 50 %
Overview
<p>This course aims at developing students’ theoretical and practical knowledge of business development from a strategic marketing perspective. The aim of the course is achieved via student group assignment, seminar presentation, and a final individual reflection essay. </p><p>The group assignment is a market simulation. Each student group develops its own business in a simulated market, competing with other student groups. In this manner, students get practical skills in business development, focusing on strategic marketing, new product development, marketing management, planning and forecasting, demand and cost management, investments, competition, and budgeting. </p><p>After they finish the group assignment, seminars take place where the student groups present their reflections and analyses of their simulation companies’ results. In the final individual reflection essay, each student is expected to analyze his or her simulation experience with the help of the concepts and frameworks from the course literature.</p>
Admission scores
Entry requirements
The course has the following entry requirements: attended FÖ724A Business Development A1N or attended FÖ726A Marketing Fundamentals A1N (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-11-02
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.hs.fö727a.87202.20262
- Last checked
- 2026-09-23T10:37:43.911976+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
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Common occupations after graduation
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Previous upper-secondary schools and programmes
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About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.hs.fö727a.87202.20262
- Offering identity in the source
- e.uoh.hs.fö727a.87202.20262
- Education-form source code
- HS
- Education code in the source
- FÖ727A
- Change time according to the source
- 2026-03-06T08:25:35
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.