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Lund University
Business Administration: Global Strategic Marketing
<p>Explore the dynamic world of global marketing and discover what drives success across borders.</p><p>The Global Strategic Marketing course helps you understand the opportunities and challenges that globalisation creates for companies. You examine cross-cultural issues and management practices that shape marketing…
- Higher education
- Information unavailable
- 18 January 2027
- Lund
- Information unavailable
- 50 %
Overview
<p>Explore the dynamic world of global marketing and discover what drives success across borders.</p><p>The Global Strategic Marketing course helps you understand the opportunities and challenges that globalisation creates for companies. You examine cross-cultural issues and management practices that shape marketing in an international marketplace. </p><p>The aim is for you to analyse and understand the situations companies face when they expand into international markets or compete with international companies in their home markets. Throughout the course, you work with tools and analytic competences used by specialised marketing managerial roles when they compete and cooperate globally.</p>
Admission scores
Entry requirements
General eligibility and 30 ECTS credits Business Administration from undergraduate level studies.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2027-01-18
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.lu.fekg25.60601.20271
- Last checked
- 2026-09-23T10:38:26.989764+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
Students
Geographical background
Previous upper-secondary schools and programmes
Completion and outcomes
About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.lu.fekg25.60601.20271
- Offering identity in the source
- e.uoh.lu.fekg25.60601.20271
- Education-form source code
- HS
- Education code in the source
- FEKG25
- Change time according to the source
- 2026-07-06T16:57:05
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.