This offering is not in the current catalogue. The information is retained from an earlier publication. Check the provider's current offering.
Karlstad University
Business-to-business marketing
The aim of the course is to provide both in-depth and broad knowledge of industrial marketing. The course focuses on theoretical perspectives and applications of them in practice. Areas covered in the course include the sustainable strategic work of businesses, the handling of changes in industrial markets, and ways…
- Higher education
- Information unavailable
- 31 August 2026
- Karlstad
- Information unavailable
- 50 %
Overview
The aim of the course is to provide both in-depth and broad knowledge of industrial marketing. The course focuses on theoretical perspectives and applications of them in practice. Areas covered in the course include the sustainable strategic work of businesses, the handling of changes in industrial markets, and ways of analysing industrial markets from a number of different perspectives. The course treats theories and models of business relations, relationship management, sales, and sustainability from the perspective of marketing. The course requires independent study, continuous reading, and active and considered participation in seminars and presentations.
Admission scores
Entry requirements
90 ECTS credits in Business Administration, including at least 30 ECTS credits at the G2F level or higher, or a Master of Science in Industrial Engineering and Management (75 ECTS credits), including IEGA05 Industrial marketing (7.5 ECTS credits), IEGA06 Industrial organisation (7.5 ECTS credits), IEGA07 Industrial management accounting (7.5 ECTS credits), and IEGA09 Corporate finance (7.5 ECTS credits), and at least 15 ECTS credits at the G2F level or higher, including some of the courses IEGC01 Sales management (7.5 ECTS credits), IEGC02 Entrepreneurship (7.5 ECTS credits), IEAD01 Quality management and CSR (7.5 ECTS credits), IEAD02 Industrial transformation (7.5 ECTS credits), IEAD03 Innovation management (7.5 ECTS credits), IEAD04 Service management for engineers (7.5 ECTS credits), IEAD06 Idea management in the front end of innovation (7.5 ECTS credits), or IEAD08 Servitisation for engineers (7.5 ECTS credits), and upper secondary level English 6, or equivalent
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-08-31
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.kau.fead56.54922.20262
- Last checked
- 2026-09-23T10:37:50.445791+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
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Geographical background
Previous upper-secondary schools and programmes
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About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.kau.fead56.54922.20262
- Offering identity in the source
- e.uoh.kau.fead56.54922.20262
- Education-form source code
- HS
- Education code in the source
- FEAD56
- Change time according to the source
- 2026-03-03T14:09:40
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.