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University of Skövde
Marketing Fundamentals A1N
<p>The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.</p><p>The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal s…
- Higher education
- Information unavailable
- 31 August 2026
- Skövde
- Information unavailable
- 50 %
Overview
<p>The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.</p><p>The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal scientific articles are categorized within modules regarding marketing classics, relationship marketing, services marketing, sustainable marketing and contemporary marketing theory development. </p><p>The course objectives are achieved via student group assignments, seminar presentations, and a final individual assignment. Student groups summarize, present and discuss the course literature, and the final individual assignment reflects on selected aspects of the course literature.</p>
Admission scores
Entry requirements
Prerequisite is a Bachelor’s degree equivalent to a Swedish kandidatexamen of 180 credits (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-08-31
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.hs.fö726a.e6202.20262
- Last checked
- 2026-09-23T10:37:43.911976+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
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Students
Geographical background
Previous upper-secondary schools and programmes
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About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.hs.fö726a.e6202.20262
- Offering identity in the source
- e.uoh.hs.fö726a.e6202.20262
- Education-form source code
- HS
- Education code in the source
- FÖ726A
- Change time according to the source
- 2026-03-06T08:25:12
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.