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Dalarna University

Service Management and Marketing

The course deals with services, their characteristics and importance in society. The course comprises two modules: The first module, Services, Design and Quality, focuses on models and methods used to describe and develop different types of services. The second module, Interaction, Relations and Internal Marketing,…

  • Higher education
  • Information unavailable
  • 9 November 2026
  • Borlänge
  • Information unavailable
  • 50 %

Overview

The course deals with services, their characteristics and importance in society. The course comprises two modules: The first module, Services, Design and Quality, focuses on models and methods used to describe and develop different types of services. The second module, Interaction, Relations and Internal Marketing, focuses on different aspects of service marketing such as customer interaction and customer relationships as well as internal marketing. The importance of technology for service development and the internationalization of services are also covered.

Admission scores

Uppgift saknasVerified data is not connected to this education offering.

Entry requirements

90 credits, including 45 credits in the main field of study Business Administration, including Marketing B, 7.5 credits, Organisation B, 7.5 credits, and one course in method, 7.5 credits

The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.

Source, measure and data quality
Source
Skolverket Susa-navet
Period
2026-11-09
Measure
Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
Population
Education offering e.uoh.hda.gfö3jm.h3snm.20262
Last checked
2026-09-23T10:37:17.717722+00:00
Limitation
Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.

Programme content

Uppgift saknasVerified data is not connected to this education offering.

Study structure

Uppgift saknasVerified data is not connected to this education offering.

Application and important dates

  1. Programme or course starts
  2. Programme or course ends

Salary and salary distribution

Uppgift saknasVerified data is not connected to this education offering.

Common occupations after graduation

Uppgift saknasVerified data is not connected to this education offering.

Students

Uppgift saknasVerified data is not connected to this education offering.

Geographical background

Uppgift saknasVerified data is not connected to this education offering.

Previous upper-secondary schools and programmes

Uppgift saknasVerified data is not connected to this education offering.

Completion and outcomes

Uppgift saknasVerified data is not connected to this education offering.

About the provider

Dalarna University

Provider for the published education offering.

Sources and data quality

Education facts for the selected offering come from Skolverket Susa-navet.

Retrieved . Published . Times are shown in Swedish local time.

Source identity and publication version
Publication version
8e217193-f5fa-4778-b085-a4521fd03e8d
Education identity in the source
i.uoh.hda.gfö3jm.h3snm.20262
Offering identity in the source
e.uoh.hda.gfö3jm.h3snm.20262
Education-form source code
HS
Education code in the source
GFÖ3JM
Change time according to the source
2026-05-05T14:00:07

The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.