This offering is not in the current catalogue. The information is retained from an earlier publication. Check the provider's current offering.
University of Gävle
Strategic Marketing C
Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic a…
- Higher education
- Information unavailable
- 31 August 2026
- Information unavailable
- Information unavailable
- 50 %
Overview
Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future. Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se
Admission scores
Entry requirements
Marketing G1N (7,5 credits) and G1F (7,5 credits).
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-08-31
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.hig.feg341.11173.20262
- Last checked
- 2026-09-23T10:37:36.889007+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
Students
Geographical background
Previous upper-secondary schools and programmes
Completion and outcomes
About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.hig.feg341.11173.20262
- Offering identity in the source
- e.uoh.hig.feg341.11173.20262
- Education-form source code
- HS
- Education code in the source
- FEG341
- Change time according to the source
- 2025-12-11T12:05:09
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.